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The Simple Guide to VAT: Selling Stuff Around the World!

By graham, 27 April, 2026
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Selling Stuff Around the World! 

So, you’re running an online shop and fans from all over the world want your cool designs! Whether you are selling through a marketplace like Etsy or your own site using Printful, there is a money rule you need to know called VAT.

VAT stands for Value Added Tax, and it is a small amount of money added to the price of things we buy and sell. Here is how to handle it like a pro!

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1. Selling in the UK: The £90,000 Rule 🇬🇧

In the UK, you don’t have to join the "Official VAT Club" (registering for VAT) until your business makes more than £90,000 in a year.

  • If you are NOT registered: You don't charge your customers VAT, but Printful will still charge you 20% VAT on orders made in the UK.
  • If you ARE registered: You must add 20% VAT to what your UK customers pay, and you can get back (reclaim) the VAT you paid to Printful.
  • Marketplace Magic: If you sell through a marketplace like Etsy or eBay, they often act as the "Tax Collector." For many items coming from overseas that cost £135 or less, the marketplace automatically takes the VAT from the customer so you don't have to.

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2. Selling to Europe (The EU): The €10,000 Rule 🇪🇺

The European Union has its own set of rules for "distance selling" (sending items across borders).

  • The Big Number: If you sell more than €10,000 (about £8,500) to customers in the EU in a year, you have to register for a special system called the One-Stop Shop (OSS). This lets you pay the right tax to all the different EU countries in one go.
  • The €150 Rule: For small items (under €150) sent from outside the EU, there is a system called IOSS that helps the marketplace collect the tax at checkout so your customer doesn't get a surprise bill at the border.

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3. Selling Overseas (USA, Africa, and beyond) 🇺🇸🇿🇦

When you send a package from the UK to a country outside Europe, it is called an Export.

  • The 0% Pass: Most exports are Zero-Rated, which means you charge 0% VAT.
  • Keep the Evidence: To keep your 0% pass, you must have proof—like a shipping receipt—that the item actually left the UK.
  • Local Rules: Even though you don't charge UK tax, the customer's own country might charge them a "customs fee" when the box arrives.

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4. The "Golden Formula" for Math Whizzes 🧮

When you need to figure out the tax, use this formula:

** (Retail Price + Shipping + Services – Discounts) × VAT Rate = Total VAT**

  • Services: This includes things like the cost to turn your drawing into an embroidery file.
  • VAT Rate: This might be 20% in the UK, 19% in Germany, or 0% for a US export.

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5. The Kid-Boss Bonus: Children’s Clothes! 👕

Here is a secret: In the UK, children’s clothing and shoes are VAT-exempt (or zero-rated). This means if you are selling t-shirts made specifically for kids, you don't have to add VAT to the price in the UK!

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Quick Checklist for your Shop Desk 📝

  • Keep Records: You must keep your tax and shipping records for 6 years.
  • Register on Time: If you get close to making £90,000, tell the government (HMRC) right away to avoid a penalty.
  • Ask for Help: Taxes are like a hard level in a game—it’s okay to ask a grown-up or a tax expert for help!

Now go grow your global empire! 🚀🎨👕

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